Hello everyone!

I think this place to brainstorm is just what we need right now. And as ideas cluster and start to take form we can re-locate them into threads of their own under the WDI group umbrella.

:)

And carry on brainstorming new angles on WDI right here in this thread? What do you all think?

:)

So, while we're still brainstorming the Dasani Love idea here, could someone clarify for me exactly what the problem is that we are hoping to address through an approach to Coca Cola. I think I follow this far: the big problem is not the cost of oral re-hydration solution, but the cost of distribution.

What I'm less clear about are the following:

• are distribution points and schedules for food products similar to those for medical goods?
• is it better to distribute the ingredients for ORT or to distribute the solution already made up?
• would receipt of goods supplied via a Coca Cola distrubution channel be tied to any unsustainable obligation? Like the use only of corporation-bottled water rather than any other clean water source that might be available
• where exactly is the ORT most needed? Are these locations on existing Coca Cola distribution routes? If not, what alternatives are there?
• what part can the WDI team play?