http://www.charityis.com/

This is a very interesting approach. A virtual bottle of water for $20 or a whole case actually shipped for about $500 all the money used to build wells in areas that need them.

I just found this site today, so I haven't really checked it out enough. I was interested in the donations listed on the site, for example Banana Republic donated 2500 t-shirts to the cause (I presume they took care of the printing too).

Dansai Love is pretty radical. It's different from conventional corporate donations. That makes it very worthwhile to brainstorm about, but also because it's so different to be aware that the genius of the idea may not be readily apparent to hard-headed business types. On the other hand more conventional donations are more easily understood.