The winners of the first-ever purpose prizes, a major new initiative to invest in Americans over 60 who are leading a new age of social innovation have been announced.

The winners reveal the wide variety of backgrounds and experiences that those over 60 bring to the task of solving some of society’s most pressing problems in what used to be called the retirement years.

“As the first of America’s 77 million baby boomers turn 60 this year, The Purpose Prize winners are doing what society least expects people over 60 to do: innovate,” said Marc Freedman, founder and President of Civic Ventures.

“These men and women – some national figures, some local heroes – disprove the notion that innovation is the province of the young and show us the essence of what’s possible in an aging society.”

The $100,000 winners - selected by a jury comprised of 21 leaders in business, politics, journalism, the arts, and the nonprofit sector - include:

• Conchy Bretos (age 61, Miami, FL): Bringing assisted living services to public housing Born in Cuba and sent to America when Castro came to power, Bretos lived in a Nebraska orphanage for three years before reuniting with her parents. As an adult, she worked university and public sector jobs, then became Florida's Secretary for Aging and Adult Services. Appalled to see what poor, older adults endured to avoid nursing homes, she became the force behind the nation's first public housing project - the Helen Sawyer building in Miami - to bring assisted-living services to low-income adults who need help to stay in their homes. Today she runs a consulting company that has helped 40 public housing projects in a dozen states bring assisted-living services to their residents.
• Charles Dey (age 75, Lyme, CT): Engaging high school youth with disabilities in the world of work At 64, Dey had a long career in education and a record of starting programs to ensure equal educational opportunity. Alan Reich, a friend who founded the National Organization on Disability after an accident left him a quadriplegic, told Dey to "do for young people with disabilities what you did for minorities in the '60s." Dey created Start on Success, a National Organization on Disability program providing paid internships and workplace mentors to predominantly minority high school students with physical, mental and emotional disabilities. Over 1,500 students have had internships at universities, hospitals and businesses in five cities, and 85 percent have gone on to full-time jobs or further education. Dey is working to expand Start on Success, while also building the National Organization on Disability's efforts to help disabled adults, including returning veterans, find jobs.
• Marilyn Gaston and Gayle Porter (ages 67 and 60, Bethesda, MD) : Empowering midlife African-American women to improve their health With African-American women dying at rates greater than any other group of U.S. women, Gaston and Porter were inspired to stop many of these preventable deaths. Accomplished health professionals, they created Prime Time Sister Circles - part support group and part health course on exercise, nutrition and stress. The meetings, taking place in convenient locations like churches and community centers, encourage goal-setting, peer support and empowerment to change how African-American women approach their health and the health of their families and communities. Research in four cities shows that 68 percent of participants maintain improved health.
• W. Wilson Goode, Sr. (age 68, Philadelphia, PA): Mentoring children of incarcerated parents In 2000, former Philadelphia Mayor (1984-1992) Wilson Goode earned a Doctorate of Ministry and became the director of Amachi, a nonprofit helping the 7 million children who have one or both parents in jail, on parole or under supervision. Goode, whose own father went to jail for assaulting his mother when Goode was 14, paired mentoring with faith-based recruiting. He rallied pastors in African-American communities to encourage their congregants to be mentors. Today more than 240 programs in 48 states are affiliated or inspired by Amachi, and mentors have helped 30,000 children. Without intervention, experts predict that as many as 70 percent of children with incarcerated parents would end up in jail.
• Judea Pearl and Akbar Ahmed (ages 70 and 63, Los Angeles and Washington, D.C.): Fighting intolerance, conflict and terrorism through dialogue and exchange After terrorists murdered his son, Wall Street Journal reporter Daniel Pearl, Judea Pearl, a computer science professor at UCLA, teamed up with Akbar Ahmed, a professor of Islamic Studies and envoy to Muslims in the U.S. and abroad. The two travel the country to speak and lead dialogues on religious tolerance, linking their stories to a call for reconciliation and providing a rare forum for moderate Muslims in the U.S. Dialogue is central to the work of the Daniel Pearl Foundation, which sponsors fellowships for journalists and an Internet news service for high school journalists, advocates press freedom, and organizes world music days to bring diverse people together.

The ten $10,000 winners are:

• Frank Brady, 63 (Paterson, NJ): Improving children’s access to healthcare through technology
• Robert Chambers, 61 (Lebanon, NH): Providing low-interest car loans to the rural poor
• Bernard Flynn, 71 (Sacramento, CA): Restoring river ecosystems for sustainable flood control and habitat preservation
• Benjamin Hooks, 81 (Memphis, TN): Preventing childhood exposure to lead poisoning
• Dagney Jochem, 64 (Raleigh, NC): Bringing HIV/AIDS education, prevention and care to rural minorities
• James Ketelsen, 75 (Houston, TX): Helping disadvantaged youth to graduate high school and enroll in college
• Suzanne Mintz, 60 (Kensington, MD): Giving a voice to America’s family caregivers
• Martha Franck Rollins, 63 (Richmond, VA): Restoring community vitality and helping ex-prisoners more productively re-enter society
• June Simmons, 64 (San Fernando, CA): Creating, implementing and evaluating new ways of delivering health care
• Herb Sturz, 75 (New York, NY): Expanding after-school care and tapping older adults for community service