I focus most of my energy these days getting YackPack into the world. My Stanford work continues, thanks mostly to some great students on my team. My life's work is to create and share technology that improves life and makes people happier.

Below is a bit more about me . . .

I'm a researcher, teacher, and innovator. My training is in experimental psychology, especially the psychology of using computers. Since 1993 I've been at Stanford University, investigating how computers can be designed to change attitudes and behaviors. I've written a book on this topic: Persuasive Technology: Using Computers to Change What We Think and Do. (book website: http://www.persuasivetechnology. com)

I run a research lab at Stanford University: http://captology.stanford.edu

Outside of Stanford I'm passionate about finding ways to improve personal relationships. I believe the quality of our closest relationships determines how happy we are (yes, the recipe for happiness is that simple). To help people improve their relationships, I've done lots of research and design to create YackPack. It's the most convenient and satisfying way to connect with people who really matter.

I've never made big decisions based on money -- only on passion and potential for impact. This has always taken me in the right direction. Over the years I consistently find meaningful work I love (perhaps too much) and wonderful colleagues who join me on the journey.

For more about me, see http://www.bjfogg.com. I rarely update this web page. To see what's going through my head these days, see my blog at http://bjfogg.typepad.com and my posts at http://captology.stanford.edu/no tebook/

For more about my company, see http://www.yackpack.com

For more on my big dream, see a preliminary website at http://www.kidtokid.net