Thomas Kriese (CCAL30) (2314)
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Comment by Thomas Kriese (CCAL30)
Author: Thomas Kriese (CCAL30) (2314)
Date posted: Mon, 19 Jun 2006 14:08:48 PDT
Comment on: Blogging from Identity Mashup in Boston (50)
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Disruptive Technologies and Business Models: Power Laws and Power Shifts: The End-User Revolution
| billed as: | Power is alleged to be shifting to the edge, to the user. How is this happening and what kinds of new business models will we see because of this shift? What will be the disruptive technologies and why? Who has got it right? Who hasn’t got a clue? What are the “network effects?” |
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| Searls: | (one of the writers of Cluetrain Manifesto back in 1998) Looks at the intention economy. What happens when the marketers are not involved? The user has their mind made up and wants the goods to come to them. We haven't yet enabled this as much as what we've done to treat consumers as bees going from flower to flower to gather the metaphorical pollen. We haven't gotten to the point where customers/end-users are yet treated like people. |
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| Sviokla: | If you can have a tradeable preference, you can get supply and demand. Credit cards on the global system are the best identification system ever made. Baby boomers are soon going to start spending their wealth on their health. In our 11 Trillion dollar market, there's 1 Trillion dollars spent on creating demand. The best way to set up an auction is to set it up so that the highest bidder actually pays the price submitted by the second-highest bidder plus a penny. Google adopted this method and their revenues sky-rocketed. Google knows that if they can hot-wire that 1 trillion dollars to a better back end, they've got it made. Every single company that has to get its product to market is having to deal with a completely new way of delivering the signal in this $1T market. |
| Guay: | Built "My Virtual Model" in 1998. The idea is that an avatar that looks more like you will help you make consumer decisions better. Sees that more people use technology and introduce the possibility to create their world in a beautiful way. "My Virtual Model" is the second-most used feature on web sites (equipped with it) behind the search engine. As an individual, if you can configure your desire, show your desire, it's very interesting to see how that desire is satisfied. |
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