I think $25 from one person may not move the needle. $25 from a million people each might. On one hand I personally respect people that are very tied to one primary cause, be it Lance Armstrong and cancer, or Michael J. Fox and Parkinson's. When it comes to the really big orgs they can become so bogged down in process, structure, political issues and their own existence it seems like sometimes they lose focus on their mission, which often should be to solve a problem at hand and put themselves out of business. Personally (and not surprisingly; see Giving Project) I resonate with the idea of spreading the funds around. Health is tied to HIV/AIDS is tied to education is tied to tolerance is tied to the environment is tied clean water is tied to... well, you get it. I think six degrees of separation may not just exist in the world of person to person connections, but quite possibly answers or pieces of answers to some of the world's challenges.

Naïve, perhaps.

But it may be knowledge and solutions exist in many of the small organizations that simply just don’t have the resources to attract the attention or whatever it is they need. In some cases, they might not even recognize that they have or do is special, unique or world changing. Now if they are in a collaborative environment with other small orgs, their support of one another with sharing information could provide interesting outcomes. I saw this happen in happen with small arts groups collaborating in Portland 20 years ago.

Giving wide rather than deep to grassroots organizations more likely to collaborate might provide incredible possibilities and opportunities.

Anyway, I've rambled enough now.