Good post/discussion, Thomas. I think we need of both types of donors. Those who are devoted to particular causes will significantly help maintain those organizations which are doing such good work, regardless of mass attention trends elsewhere. THis is very necessary for the long-term survival of organizations.

But personally, I am most interested in helping to feed Patterns of giving.

By distributing giving across numerous causes and projects constantly, you are not only helping the intended project goals, you are also encouraging and supporting the INVOLVEMENT of more humans in these types of activities and helping to associate their giving of time and effort with a positive experience..

In the bigger picture I think this helps to evolve generations that may take on greater responsibility for the welfare of humanity while seeing it as inextricable from their enjoyment of living and purpose. The feelgood aspect is a godsend I think...and possibly the only way for a mass transition..imagine the possibilities when scales are tipped...when giving and uplift endorphin 'rushes' in daily behaviors supercede those connected with the collection of luxury goods...

Also, as Mark said, "I think $25 from one person may not move the needle. $25 from a million people each might." I love the idea of how possible the seemingly impossible can become. I envision a day when a problem is brought to mass awareness and WE say, ok WE can solve this. And by as little as one dollar each (and the work of commited and honest implementers!) it is DONE. DONE? crazy. NEXT,please.:)

That is one of the dreams of the 10%Club. Again, if we look at a larger picture of cultivating giving behaviors in the masses...it's getting people involved in all arenas, including those that would be overlooked by a survey of looking for 'the best cause'. It's getting people involved in the nooks and crannies of uplift possibilities around them and around the world and having them continue to be flexible and MOVED by awareness and new information.

One of the dangers I see in individuals contributing solely to one cause is that it can create a self-protecting barrier against new information/scenarios in which we can be of help. Yet There IS such a thing as information overload...and the bombardment of causes in our awareness can create paralysis of sorts. I think one of the greatest challenges might be to create better and better tools to help individuals manage 'awareness' and 'action' as a part of their daily lives...